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Piscess Contents [What‘s in your closet?]- AI Image Gerenation BAL HAUS 1st Collection Campaign [Toss and Turn] 2025 Sep, Seoul, Campaign (photo)
- Creation, Art Direction, Styling, Production BAL HAUS 1st Collection Campaign [Toss and Turn] 2025 Sep, Seoul, Campaign (film)
- Creation, Art Direction, Styling, Production BAL HAUS 1st Collection Campaign [Toss and Turn] , Art & Props
Matin Kim 25 Fall Campaign [True My Self] 2025 June, Seoul, Campaign (photo) - Creation, Art Direction, ProductionMatin Kim 25 Fall Campaign [True My Self] 2025 June, Seoul, Campaing (flim)- Creation, Art Direction, Production
Matin Kim 25 Fall Campaign [True My Self],  Art&Prop Heyyeh x Piscess [Ready to Move], 2025 Aug, Seoul, Contents Creation- Creation, Art direction, Styling, Shooting, Prodcuction Heyyeh x Piscess [Ready to Move], 2025 Aug, Seoul, Product Cut (photo)
- Creation, Art direction, Shooting, Prodcuction Andros 25FW Campaign  2025 Aug, Seoul, Camapign (photo)
- Creation, Art Direction Grove Store 25 Hot Summer [Curves&Shores]. Scrap Book Lebeige 25 FW Campaign [은현 : 隱顯]  2025 June, Gyeongju, Campaign (photo)- Creation, Art Direction, Styling, Production Lebeige 25 FW Campaign  [은현 : 隱顯]  2025 June,  Gyeougju, Campaign (film)- Creation, Art Direction, Production Grove Store 25 Hot Summer [Curves&Shores] Graphic
Grove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (photo)-Creation, Art Direction, Location Scouting, Oversea ProductionGrove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (film)
-Creation, Art Direction, Location Scouting, Oversea Production(Location Archive) Japan
Grove Store 25 Hot Summer [Curves&Shores] Art&Props

Matin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Campaign
-Creation, Art Direction, Location Scouting, Oversea ProductionMatin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Lookbook -Creation, Art Direction, Location Scouting, Oversea ProductionMatin Kim 25 Hot Summer Campaign [Pairing] Contents
(Location Archive) Paris

ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul Campaign (flim)
-Creation, Art Direction, Styling, Location Scouting, Production ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul, Stills (photo)
-Creation, Art Direction, Styling, Location Scouting, Production Piscess 25 SS Campaign [Our Summer Diary] 2025, March, Bangkok,  Campaign

-Creation, Art Direction, Location Scouting, Oversea Production Piscess 25 SS Campaign  [Our Summer Diray] Contents
Piscess 25 SS Campaign  [Our Summer Diray] 2025, March, Bangkok, Lookbook
-Creation, Art Direction, Location Scouting, Oversea Production (Location Archive) Bangkok
Piscess 25 SS Product Dev & Graphic design

Lebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (photo)
-Creation, Art Direction, Location Scouting, ProductionLebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (Film)
-Creation, Art Direction, Location Scouting, Production
(Location Archive) Barcelona(Location Archive) London
L.Mood 25SS Campaign [Rockstar] 2025, Jan, Seoul, Campaign (photo)-Creation, Art Direction Matin Kim 24 Fall [Ready, Set, Ok] Contents Design
(Location Archive) Rome

(Private)

Lebeige 25 SS Campaign [접화 : 接和 ]
Seoul, 2025, Jan
Creation, Art Direction, Location Scouting, Production
- Campaign (photo)

Photography : Hyunwoo Min
Styling : Jisoo Kim
Hair&Make up :  Eunju Yu
Art & Props : yuunyuung
Production : yuunyuung
Model : Jihye Park

Client : Lebeige























(Description) Lebeige의 25SS 캠페인은 한국의 정서적 기반이 되는 ‘접화(接和)’ 정신을 시각적으로 형상화했습니다. 고유의 유산과 공예적 가치를 시대적 감성으로 받아드리며 한국적 가치를 새로이 축적해나가는 Lebeige의 25ss 컬렉션을 음과 양의 조화, 하늘과 땅의 맞닿음으로 완성되는 풍광 속에서 표현했습니다.

Lebeige’s 25SS campaign visually embodies the Korean philosophical principle of “Jeobhwa (接和)”, a spirit of harmony that forms the emotional foundation of Korean culture.
By embracing inherent heritage and artisanal values through a contemporary sensibility, the campaign expresses Lebeige’s 25SS collection as it continues to accumulate and reinterpret Korean values for the present day—set within landscapes shaped by the harmony of yin and yang, and the meeting point of sky and earth.