yuunyuung

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Piscess Contents [What‘s in your closet?]- AI Image Gerenation BAL HAUS 1st Collection Campaign [Toss and Turn] 2025 Sep, Seoul, Campaign (photo)
- Creation, Art Direction, Styling, Production BAL HAUS 1st Collection Campaign [Toss and Turn] 2025 Sep, Seoul, Campaign (film)
- Creation, Art Direction, Styling, Production BAL HAUS 1st Collection Campaign [Toss and Turn] , Art & Props
Matin Kim 25 Fall Campaign [True My Self] 2025 June, Seoul, Campaign (photo) - Creation, Art Direction, ProductionMatin Kim 25 Fall Campaign [True My Self] 2025 June, Seoul, Campaing (flim)- Creation, Art Direction, Production
Matin Kim 25 Fall Campaign [True My Self],  Art&Prop Heyyeh x Piscess [Ready to Move], 2025 Aug, Seoul, Contents Creation- Creation, Art direction, Styling, Shooting, Prodcuction Heyyeh x Piscess [Ready to Move], 2025 Aug, Seoul, Product Cut (photo)
- Creation, Art direction, Shooting, Prodcuction Andros 25FW Campaign  2025 Aug, Seoul, Camapign (photo)
- Creation, Art Direction Grove Store 25 Hot Summer [Curves&Shores]. Scrap Book Lebeige 25 FW Campaign [은현 : 隱顯]  2025 June, Gyeongju, Campaign (photo)- Creation, Art Direction, Styling, Production Lebeige 25 FW Campaign  [은현 : 隱顯]  2025 June,  Gyeougju, Campaign (film)- Creation, Art Direction, Production Grove Store 25 Hot Summer [Curves&Shores] Graphic
Grove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (photo)-Creation, Art Direction, Location Scouting, Oversea ProductionGrove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (film)
-Creation, Art Direction, Location Scouting, Oversea Production(Location Archive) Japan
Grove Store 25 Hot Summer [Curves&Shores] Art&Props

Matin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Campaign
-Creation, Art Direction, Location Scouting, Oversea ProductionMatin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Lookbook -Creation, Art Direction, Location Scouting, Oversea ProductionMatin Kim 25 Hot Summer Campaign [Pairing] Contents
(Location Archive) Paris

ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul Campaign (flim)
-Creation, Art Direction, Styling, Location Scouting, Production ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul, Stills (photo)
-Creation, Art Direction, Styling, Location Scouting, Production Piscess 25 SS Campaign [Our Summer Diary] 2025, March, Bangkok,  Campaign

-Creation, Art Direction, Location Scouting, Oversea Production Piscess 25 SS Campaign  [Our Summer Diray] Contents
Piscess 25 SS Campaign  [Our Summer Diray] 2025, March, Bangkok, Lookbook
-Creation, Art Direction, Location Scouting, Oversea Production (Location Archive) Bangkok
Piscess 25 SS Product Dev & Graphic design

Lebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (photo)
-Creation, Art Direction, Location Scouting, ProductionLebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (Film)
-Creation, Art Direction, Location Scouting, Production
(Location Archive) Barcelona(Location Archive) London
L.Mood 25SS Campaign [Rockstar] 2025, Jan, Seoul, Campaign (photo)-Creation, Art Direction Matin Kim 24 Fall [Ready, Set, Ok] Contents Design
(Location Archive) Rome

(Private)

은현 : 隱顯
Gyeongju, 2025, June
Creation, Art Direction, Production
- Campaign (photo)

Photography : Minhyun Woo
Styling : Jisoo Kim
Hair & Make up : Eunju Yoo
Production : yuunyuung, Jisoo Kim
Model : Jihye Park

Client : Lebeige






















(Description) 시간과 풍화 속에서 깎이고 쌓인 절벽과 암석의 선과 면, 그리고 계절 속에서 자라난 나무의 결, 숲의 층위는 인간의 손이 닿지 않은 절제된 구조물처럼 다가옵니다. — 그 안에 숨겨진 절제된 조형미를 통해 브랜드의 미니멀한 감각을 시각화합니다. 과하지 않은 형태, 하지만 결코 흐려지지 않는 존재감, 자연의 질서 속에서 우연히 완성된 구조물들은, 브랜드가 지향하는 조용한 대담함, 균형 잡힌 긴장감을 닮아 있습니다.

이번 캠페인은 자연이 만든 조형 위에 인간의 실루엣이 놓이는 순간,
본질적인 아름다움에 대한 질문을 던집니다.

Shaped and layered by time and weathering, the lines and planes of cliffs and rocks, along with the grain of trees grown through the seasons and the stratified layers of the forest, appear as restrained structures untouched by human hands. — Through this hidden, disciplined sculptural beauty, the brand’s minimalist sensibility is brought into view. Forms that are never excessive, yet never lose their presence. Structures incidentally completed within the order of nature echo the brand’s quiet boldness and its sense of balanced tension.

This campaign poses a question about essential beauty at the moment when the human silhouette is placed upon forms sculpted by nature.