(D) Toss and Turn (photo)

yuunyuung

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(Private)

BAL HAUS 1st Collection [Toss and Turn]

Seoul, 2025, Dec
Creation, Art Direction, Styling, Production
- Campaign (photo)

Photography : Hwangtoe
Styling : yuunyuung, Yuhyeong Lee
Art & Props : yuunyuung, Yuhyeong Lee
Production : yyuunyuung, Yuhyeong Lee
Model : Buket

Client : BAL HAUS

(Description)

BAL HAUS는 시간의 흔적들 속 닳고, 깨지고, 빛이 바래며 만들어 진 완벽하지 않음에 비롯된 아름다움에서 시작합니다. [Toss and Turn] 캠페인은 움직임, 시간, 그리고 패브릭에 남겨진 흔적 이 상호작용하며 만들어지는 변화를 시각화합니다. 휴식을 찾아가기 위해 무의식적으로 반복되는 불규칙한 움직임은 시간 과 함께 쌓이며 의도하지 않은 구김, 주름, 온기, 습도를 남깁니다. 이 과정은 BAL HAUS가 중요하게 생각하는 미학의 기반이 됩니다. 침구라는 가장 편안한 공간 속에 과장되고 다소 불편한 동작을 대비시 킵니다. 예측할 수 없는 몸의 선과 흐름은 편안함과 어긋남이 교차하는 순간을 만들고, 이 미묘한 충돌 속에서 각자가 도달하는 고유한 휴식의 형태가 드러납니다.

BAL HAUS begins with the beauty found in imperfection—formed through traces of time as surfaces wear down, break, and fade.
The [Toss and Turn] campaign visualizes transformation created through the interaction of movement, time, and the marks left on fabric.
Irregular, unconscious movements—repeated in the search for rest—accumulate over time, leaving behind unintended creases, wrinkles, warmth, and humidity. This process forms the aesthetic foundation that BAL HAUS values.
Within the most comfortable of spaces—bedding—the campaign contrasts exaggerated and slightly uncomfortable gestures.
Unpredictable lines and flows of the body create moments where comfort and dissonance intersect, and within this subtle tension, each individual’s unique form of rest is revealed.