love for all forms of visual expression

visual direction, creative production, brand deveolpment, contents design, graphic design, editorial design, ai-generated work...
(for) campaign, lookbook, film, contents, design...

also loved♥


........also can do!
TRUE MY SELF

client : Matin Kim
Seoul, Korea
2025, June

campaign
creative direction, production, casting,
art&props design

TRUE MY SELF

client : Matin Kim
Seoul, Korea
2025, June

campaign fiom
creative direction, production, casting,
art&props design


은현 : 隱顯

client : Lebeige
Gyeongju, Korea
2025, June

campaign
creative direction, production, casting

은현 : 隱顯

client : Lebeige
Gyeongju, Korea
2025, June

campaign fiom
creative direction, production, casting


CURVES & SHORES
client : Grove Store
Tokyo, Japan
2025, June

campaign
creative direction,international production, casting,
art&props design

CURVES & SHORES

client : Grove Store
Tokyo, Japan
2025, June
campaign film

creative direction,international production, casting

Set against the blue seaside — a key part of GRVR’s identity — this campaign naturally weaves in a sportswear concept to capture the essence of summer.


 
PAIRING

client : matin kim
Tokyo, Japan
2025, April
campaign

creative direction,international production, casting

Pairing with summer blazing sun, playful laughter, and summer with friends.
Matin Kim’s Hot Summer pairs with these moments, unfolding into a series of lighthearted episodes beneath the radiant sunlight.


PAIRING

client : matin kim
Tokyo, Japan
2025, April
Lookbook

creative direction, international production, casitng

Pairing with summer blazing sun, playful laughter, and summer with friends.
Matin Kim’s Hot Summer pairs with these moments, unfolding into a series of lighthearted episodes beneath the radiant sunlight.

OUR SUMMER DIARY

client : piscess
Bangkok, Thailand
2025, March
Campaign

creative direction, international production, casting

25SS Season, Pisces unfolds through fun and lively episodes shared under the blazing summer sun. Trying on each other's outfits while getting ready, diving into the pool to escape the heat, enjoying ice cream by the beach—these moments from a summer trip with friends come together to fill the pages of our summer diary.

ALO IN SEOUL

client : ALO seoul
Seoul, Korea
2025, February
Film

creative direction, production, cassting

This video was produced for ALO’s Seoul launch, built around three concepts: ALO, IN, and SEOUL. Each showcases active moments and wellness-focused scenes, capturing how ALO blends into everyday life in Seoul.