visual direction, creative production, brand deveolpment, contents design, graphic design, editorial design, ai-generated work...
(for) campaign, lookbook, film, contents, design...
also loved♥
........also can do!
client : Grove Store
Tokyo, Japan
2025, June
creative direction,international production, casting,
art&props design
client : Grove Store
Tokyo, Japan
2025, June
creative direction,international production, casting
client : matin kim
Tokyo, Japan
2025, April
creative direction,international production, casting
Matin Kim’s Hot Summer pairs with these moments, unfolding into a series of lighthearted episodes beneath the radiant sunlight.
client : matin kim
Tokyo, Japan
2025, April
creative direction, international production, casitng
Pairing with summer — blazing sun, playful laughter, and summer with friends.
Matin Kim’s Hot Summer pairs with these moments, unfolding into a series of lighthearted episodes beneath the radiant sunlight.
Matin Kim’s Hot Summer pairs with these moments, unfolding into a series of lighthearted episodes beneath the radiant sunlight.
client : piscess
Bangkok, Thailand
2025, March
creative direction, international production, casting
25SS Season, Pisces unfolds through fun and lively episodes shared under the blazing summer sun. Trying on each other's outfits while getting ready, diving into the pool to escape the heat, enjoying ice cream by the beach—these moments from a summer trip with friends come together to fill the pages of our summer diary.
client : ALO seoul
Seoul, Korea
2025, February
creative direction, production, cassting
This video was produced for ALO’s Seoul launch, built around three concepts: ALO, IN, and SEOUL. Each showcases active moments and wellness-focused scenes, capturing how ALO blends into everyday life in Seoul.
client : piscess
Bangkok, Thailand
2025, March
creative direction, international production, casting
25SS Season, Pisces unfolds through fun and lively episodes shared under the blazing summer sun. Trying on each other's outfits while getting ready, diving into the pool to escape the heat, enjoying ice cream by the beach—these moments from a summer trip with friends come together to fill the pages of our summer diary.
client : Lebeige
Damyang, Korea
2025, January
creative directing, production
LeBeige's 25SS campaign visualizes the Korean philosophical concept of Jeophwa (接和) — a harmony born from connection.