Lebeige 25FW Campaign 은현 : 隱顯

yuunyuung

INFO

- Creation, Art Direction, Styling, Production
BAL HAUS 1st Collection Campaign [Toss and Turn] 2025 Sep, Seoul, Campaign (film)
- Creation, Art Direction, Styling, Production

(Location Archive) Japan
- Creation, Art Direction, Styling, Production

- Creation, Art Direction, Production
Matin Kim 25 Fall Campaign [True My Self], Art & Props
(Location Archive) Seoul #1

- Creation, Art direction, Styling, Shooting, Prodcuction
Heyyeh x Piscess [Ready to Move], 2025 Aug, Seoul, Product Cut (photo)
- Creation, Art direction, Shooting, Prodcuction
Andros 25FW Campaign 2025 Aug, Seoul, Camapign (photo)
- Creation, Art Direction
Grove Store 25 Hot Summer [Curves&Shores]. Scrap Book
Grove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (photo)
-Creation, Art Direction, Location Scouting, Oversea Production
Grove Store 25 Hot Summer [Curves&Shores] 2025 June, Tokyo, Campaign (film)
-Creation, Art Direction, Location Scouting, Oversea Production
Lebeige 25 FW Campaign [은현 : 隱顯] 2025 June, Gyeongju, Campaign (photo)
- Creation, Art Direction, Styling, Production
Lebeige 25 FW Campaign [은현 : 隱顯] 2025 June, Gyeougju, Campaign (film)
- Creation, Art Direction, Production
Grove Store 25 Hot Summer [Curves&Shores] Graphic
Grove Store 25 Hot Summer [Curves&Shores] Art&Props
Matin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Campaign
-Creation, Art Direction, Location Scouting, Oversea Production
Matin Kim 25 Hot Summer Campaign [Pairing] 2025 March, Japan, Lookbook
-Creation, Art Direction, Location Scouting, Oversea Production
Matin Kim 25 Hot Summer Campaign [Pairing] Contents
(Location Archive) Paris
(Location Archive) London
ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul Campaign (flim)
-Creation, Art Direction, Styling, Location Scouting, Production
ALO SEOUL Teaser Film [ Alo in Seoul] 2025, Feb, Seoul, Stills (photo)
-Creation, Art Direction, Styling, Location Scouting, Production
Piscess 25 SS Campaign [Our Summer Diary] 2025, March, Bangkok, Campaign

-Creation, Art Direction, Location Scouting, Oversea Production
Piscess 25 SS Campaign [Our Summer Diray] Contents
Piscess 25 SS Campaign [Our Summer Diray] 2025, March, Bangkok, Lookbook

-Creation, Art Direction, Location Scouting, Oversea Production
(Location Archive) Bangkok
(Location Archive) Barcelona

Piscess 25 SS Product Dev & Graphic design
Lebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (photo)
-Creation, Art Direction, Location Scouting, Production
Lebeige 25 SS Campaign [접화 : 接和 ] 2025, Jan, Damyang, Campaign (Film)
-Creation, Art Direction, Location Scouting, Production
L.Mood 25SS Campaign [Rockstar] 2025, Jan, Seoul, Campaign (photo)
-Creation, Art Direction
Matin Kim 24 Fall [Ready, Set, Ok] Contents Design
(Location Archive) Rome

(For Clients)

Gyeongju, 2025, June
Creation, Art Direction, Production
- Campaign (photo)

Photography : Minhyun Woo
Styling : Jisoo Kim
Hair & Make up : Eunju Yoo
Production : yuunyuung, Jisoo Kim
Model : Jihye Park

Client : Lebeige

(Description)

시간과 풍화 속에서 깎이고 쌓인 절벽과 암석의 선과 면, 그리고 계절 속에서 자라난 나무의 결, 숲의 층위는 인간의 손이 닿지 않은 절제된 구조물처럼 다가옵니다. — 그 안에 숨겨진 절제된 조형미를 통해 브랜드의 미니멀한 감각을 시각화합니다. 과하지 않은 형태, 하지만 결코 흐려지지 않는 존재감, 자연의 질서 속에서 우연히 완성된 구조물들은, 브랜드가 지향하는 조용한 대담함, 균형 잡힌 긴장감을 닮아 있습니다.

이번 캠페인은 자연이 만든 조형 위에 인간의 실루엣이 놓이는 순간,
본질적인 아름다움에 대한 질문을 던집니다.

Shaped and layered by time and weathering, the lines and planes of cliffs and rocks, along with the grain of trees grown through the seasons and the stratified layers of the forest, appear as restrained structures untouched by human hands. — Through this hidden, disciplined sculptural beauty, the brand’s minimalist sensibility is brought into view. Forms that are never excessive, yet never lose their presence. Structures incidentally completed within the order of nature echo the brand’s quiet boldness and its sense of balanced tension.

This campaign poses a question about essential beauty at the moment when the human silhouette is placed upon forms sculpted by nature.